Audience capacity
Pakistan's largest lifestyle expo
Presented by SOAAD
Where industry
meets academia.
Two days where design, industry and academia meet to shape Pakistan's creative future.
The gathering
Expo Centre
Lahore, Pakistan
Lahore, Pakistan
15—16 August 2026 · Lahore
00Days
00Hrs
00Min
01 / The premise
More than an event
A national movement for a future-focused creative economy.
IMA moves beyond siloed showcases. It brings emerging talent into the same room as industry leaders, technology, culture, startups and academia—turning creative potential into visible opportunity.
IMA is the meeting point: a live platform where creative disciplines exchange knowledge, talent and opportunity.
Projected scale
One roof.
National reach.
Experts & speakers
Fashion brands & designers
Pavilion installations
Participating universities
02 / The experience
The experiential ecosystem
Four zones.
One current.
Move through runway, dialogue, industry and exhibition spaces designed as one continuous exchange.
IMA
03 / The engine
Seven disciplines
Different practices.
A shared vision.
FashionVisual communicationProduct designInterior designArchitectureFine artsTextile
Fashion intelligence / 2026
01 / Forecast
Pakistan's first AI-integrated fashion forecasting ecosystem.
Traditional design insight meets AI-assisted visualization, smarter workflows, digital textile innovation and consumer trend analysis.
The talent pipelineStudio to
Studio to
industry.
Choose a stage to follow how a creative idea moves from first review to a real market opportunity.
Stage 01
Portfolio reviews
Students put their strongest work in front of professionals for focused, face-to-face evaluation.
04 / The impact
Strategic impact
Built to move the
creative economy.
Creative economy
A permanent national platform strengthening creative startups, business creation and the commercialization of student ideas.
Future readiness
Integrating AI, smart design systems and cross-disciplinary innovation to build future-ready graduates.
Global positioning
Connecting Pakistan's standards to international frameworks and expanding cultural soft power.
Sustainable practice
Championing material research, circular design and sustainable textile innovation.
05 / The collective
With the support of
One platform.
Shared ambition.
Hospitality partners01
Strategic partner02
University partners03
Collaborators04
Media partners05
00:00
Fashion show directorMuneeb
Muneeb
Nawaz
A leading creative voice shaping IMA's inter-university runway experience.
Ideas in their own words
Voices shaping IMA.
Muneeb NawazFashion show director
SeharIMA voice
Umer MughalIMA voice
AdnanIMA voice
AnumIMA voice
ArshiaIMA voice
Partnership & contact
Bring your world
into the room.
For institutional participation, creative collaboration and strategic partnership.